Privacy Policy
WisePath Health Privacy Policy
Last Updated: 4/4/25
At WisePath Health*("WisePath," "we," "us," or "our"), we are committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you use our website ([www.wisepathhealth.com](http://www.wisepathhealth.com)), at-home testing kits, recommendation services, and related products (collectively, the "Services").
By accessing or using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Services.
---
1. Information We Collect
We collect the following categories of information:
1.1 Personal Information
- Contact Details: Name, email, phone number, shipping/billing address.
- Demographics: Age, gender (for personalized recommendations).
- Payment Information: Credit card details (processed securely via third-party payment processors; we do not store full card numbers).
1.2 Health & Biometric Data
- Test Results: Hormone levels, biomarker data from lab analysis.
- Health History: Provided voluntarily during consultations or account setup.
- Self-Reported Data: Hair loss concerns, lifestyle habits (e.g., diet, stress).
1.3 Technical & Usage Data
- Device Information: IP address, browser type, operating system.
- Cookies & Tracking: We use cookies (see **Section 6**) for analytics and site functionality.
- Website Interactions: Pages visited, time spent, clicks (via tools like Google Analytics).
1.4 User-Generated Content
- Customer Support Messages: Emails, chat logs, feedback.
- Reviews & Surveys: Optional submissions about your experience.
---
2. How We Use Your Information
We use your data for the following purposes:
Purpose** Examples
---------------------------------------------------------------------------------------------------------------
| **Service Delivery** Process orders, ship test kits, provide lab results, recommend supplements.
| **Telehealth Support** Facilitate consultations with healthcare providers (if requested).
| **Personalization** Tailor supplement plans based on test results.
| **Customer Support** Respond to inquiries, troubleshoot issues.
| **Research & Development** Improve tests, supplements, and algorithms (de-identified data only).
| **Marketing** Send promotions (with consent; opt-out anytime).
| **Legal & Compliance** Fraud prevention, regulatory obligations (e.g., HIPAA).
---
3. How We Share Your Information
We do not sell your data. Disclosures are limited to:
3.1 Service Providers
Labs: CLIA-certified/CAP-accredited partners for sample processing.
- Payment Processors: Stripe, PayPal (for secure transactions).
- Shipping Carriers: FedEx, UPS (to deliver test kits).
3.3 Legal Requirements
- If required by law (e.g., court orders, public health mandates).
3.4 Business Transfers
- In mergers/acquisitions, data may transfer to successors (with privacy protections).
---
4. Data Security
We implement industry-standard measures to protect your data:
- Encryption: SSL/TLS for data transmission; AES-256 for stored health data.
- Access Controls: Strict employee permissions; HIPAA-trained staff.
- Audits: Regular security assessments of third-party vendors.
No system is 100% secure—you use our Services at your own risk.
---
5. Your Rights & Choices
5.1 Access & Corrections
- Request a copy of your data via michael.cohen@wisepathhealth.com.
- Update account details in your user portal.
5.2 Deletion
- Ask us to delete your data (unless retained for legal/compliance reasons).
5.3 Opt-Outs
- Marketing Emails: Unsubscribe via link in emails.
- Cookies: Disable in browser settings (may affect site functionality).
5.4 Do Not Track (DNT)
- We do not respond to DNT signals (no industry standard).
---
6. Cookies & Tracking Technologies
We use:
- Essential Cookies: For site functionality (e.g., login sessions).
- Analytics Cookies: Google Analytics to improve user experience.
- Advertising Cookies: Retargeting ads (opt-out via [NAI](http://optout.networkadvertising.org/)).
---
7. Children’s Privacy
Our Services are **not for users under 18**. We do not knowingly collect children’s data.
---
8. International Data Transfers
Data is processed in the U.S. with safeguards for cross-border transfers (e.g., EU Standard Contractual Clauses).
---
9. HIPAA & State Laws
- We comply with HIPAA for protected health information (PHI).
- Some states (e.g., California, Virginia) grant additional rights (see **Section 10**).
---
10. State-Specific Disclosures
10.1 California (CCPA/CPRA)
- Right to Know: Request categories of data collected/sold.
- Right to Opt-Out: No sale/sharing for cross-context behavioral advertising.
- Submit requests via [support@wisepathhealth.com](#).
10.2 Virginia (VCDPA), Colorado (CPA), etc.
- Similar rights to access, delete, and correct data.
---
11. Changes to This Policy
We may update this policy. Check the "Last Updated" date for revisions. Continued use constitutes acceptance.
---
12. Contact Us
For questions or requests:
- Email: michael.cohen@wisepathhealth.com
- Phone: (914) 552-9842
---
**By using WisePath Health, you acknowledge you have read and agreed to this Privacy Policy.**